Facebook Demographics: Who Is Using Facebook?
Doug Williams @
7:36 am
This blog entry was posted on April 26, 2008.
Facebook is no longer a social networking website for the young college students. According to ComScore, the over 25 age group is the fastest growing age group.
Companies are marketing themselves on Facebook at an ever increasing rate. To be successful, the approach has to be very different than traditional advertising. Social networks such as Facebook are designed to foster human interaction, not to promote products. The idea is to engage your targeted audience with information that they are seeking. Is your targeted customer on Facebook?
Facebook Statistics
- 70 million active users.
- 6th most-trafficked website in the world (comScore)
- 2nd most-trafficked social media site in the world (comScore)
- Facebook is up 78.6% (year-to-year growth in unique visitors-Hitwise)
- No. 1 photo sharing application on the Web (comScore)
- More than 14 million photos uploaded daily
- Started in 2004
Demographics
- 34% of the visitor traffic comes from the US (ComScore Jan 2008)
- Gender (US) 45% male/55% Female (Quantcast.com)
- Household Income (US) 58% have a household income over $60K (Quantcast.com)
- More than half of Facebook users are outside of college
- The fastest growing demographic is those 25 years old and older
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Related posts:
- Social Media Demographics
- Facebook for Business Marketing
- Facebook Pages: What Should a Business Include?
- Blog Reader Demographics
- Marketing Your Business on a Facebook Page
Filed under: BLIF Marketing
This entry was posted on Saturday, April 26th, 2008 at 7:36 am and is filed under BLIF Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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