10 ways to Re-purpose Your Blog Postings
This blog entry was posted on May 25, 2010.
You spend a great deal of time and effort writing great original postings. You carefully research and write new blogs and your readership continues to grow. You use blog marketing as an educational tool for your business. How can you make use of your work in other ways?
The answer is by re-purposing your content to reach your target audience in different ways. Reformatting allows you to reach new audiences and gives new life to your blog writing. Here are 10 ideas.
- Articles: Combine two or three related blogs into an article that you can publish on article syndication sites. Use the articles as reports and offer them to your email list.
- Newsletters: Publish a weekly or monthly newsletter using your blog postings. Include these along with special offers to create an interesting newsletter.
- Videos: Record short videos based on your blogs and include on your blog or post on YouTube. You can even create a YouTube channel. These can be you standing up in front of a camera or doing a voice over using PowerPoint slides.
- Webinars: Use material from your blog and create a webinar or seminar. Use PowerPoint to create slides for your presentations. These can be free webinars to attract new customers or charge for them.
- Twitter: Use excerpts from your blog with links back to your blog. This will help attract new readers.
- eBook: Combine your postings and re-write into an e-book. A 30-60 page e-book makes an excellent giveaway as you are building up your email list.
- Book: Become an author. Combine even more postings into a 200 page book and self publish using CreateSpace which allows your book to be sold on Amazon.com.
- MP3 Audio: Record audio and create down-loadable podcast files for your audience to listen to.
- Email Auto Responders: Create compelling educational emails for people who sign up for your email list. Following up with 8-10 emails allow you to create an e-course.
- Produce DVDs: Sell your material as a course on DVDs along with workbooks. All this based on the blogs you have written.
Blogs allow you to write a little at a time. You can combine and re-purpose your materials in many ways to build your reputation and reach many more people.
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Related posts:
- 5 Ways to Differentiate Your Blog
- Does Your Website have a Purpose?
- 5 Ways to Make Money from Your Blog
- 8 ways to Keep Your Blog Subscribers
- Blog Marketing Workshop February 20
Filed under: Blog Marketing
This entry was posted on Tuesday, May 25th, 2010 at 5:16 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Good article! I have a customer that made the DVD’s first then we did the blog so he is doing that somewhat in reverse
BTW I found your site (aside from already being familiar with your work) through a Google search for “web design tips blog” – you were #1.
Comment by NWeSource — May 26, 2010 @ 9:34 pm
Thank you for your comments.
It isn’t important what comes first, the blog or the DVD, it is about using your content in multiple ways to reach a wider audience.
Comment by Doug Williams — May 27, 2010 @ 4:16 am