73 Percent of Bloggers Also Use Twitter
This blog entry was posted on February 23, 2010.
Bloggers use Twitter much more than does the general population according to a 2009 study by Penn, Schoen, & Berland Associates. The study found only 14% of the general population is using Twitter while 73% of all bloggers will use Twitter. Small business bloggers (self employed) have the highest use of Twitter at 88%. The general population included interviews with over 1000 over 18 Internet users.
How small business bloggers use Twitter?
- 85% Promote my blog
- 73% Market my business
- 69% To bring interesting links to light
- 63% Interact with readers of my blog
- 61% To understand what people are buzzing about
- 52% Keep up with news events
- 48% For research
- 41% Interact with companies
Most of the small business bloggers have linked their Twitter account with their blog. 52% of all bloggers surveyed syndicate their blog posts to their Twitter Account. 61% of small business blogs are set to automatically send a Tweet to their Twitter account with each new blog posting.
26% of bloggers who also use Twitter say that the service has eaten into the time they spend updating their traditional blogs – though 65% say it has had no effect.
These results are similar to a 2008 study by Pew Internet that found 11 percent of adults in the US who use the Internet claim to have used Twitter. They found the adoption rate of Twitter to be highest with 25-34 year old Internet users. The median age for Twitter users was found to be 31.
18-24 : 19%
25-34 : 20%
35-44 : 10%
45-54 : 5%
55-64 : 4%
65 + : 2%
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Filed under: Blog Marketing,Social Media Marketing
This entry was posted on Tuesday, February 23rd, 2010 at 5:29 am and is filed under Blog Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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