Add a Blog to Boost Your Website SEO
This blog entry was posted on October 18, 2009.
Adding a blog to your website can boost your organic search rankings dramatically. This is especially true on a content thin site such as a small ecommerce site.
A blog adds fresh regular keyword rich content to a website. Blogs written with interesting original insights and opinions attract links from other blogs which build up the link popularity of the website. On blogs new postings are broadcast via RSS automatically so new visitors will begin arriving within minutes of a new posting.
Keywords: Before you start blogging, select a topic related to your website that your best customers would find interesting. If your website sells baby furniture, maybe your blog would be about planning for the new baby, selecting names, etc. Prepare a list of keywords from your topic that you can use in your posting titles, links and in your content.
Writing: Blogging is not about selling product, it is about educating and engaging readers with interesting and thought provoking writings. You are branding yourself as the authority and expert in your market niche. People will return over and over to hear what you have to say.
Link Popularity: If what you write about is interesting and original, you will develop a readership who will return over and over to read what you have to say (stickiness). Others will comment about your postings on their blogs and they will naturally link to your posting as a reference to support what they are writing about. These links help your blog, but the entire website with its link popularity, improving your website rankings.
RSS: This stands for really simple syndication (no kidding). When you publish a new blog posting, RSS “pings” out the blog title, the first 25 words of your post and the URL location of your blog post to the search engines. These are indexed and can appear in the organic results within minutes of publishing a new posting.
Blog marketing by adding a blog to an existing website is a great SEO tool. Blogs add high-quality valuable content and helps to attract inbound links.
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Related posts:
- Blog Writing for Better Search Rankings
- Practical SEO Tips for Blogs
- Blog Networking Through Commenting
- Using Statistics to Build Blog Traffic
- Blogging Must Add Value
Filed under: Blog Marketing
This entry was posted on Sunday, October 18th, 2009 at 5:52 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.29 Comments
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Comment by aceh — October 24, 2009 @ 10:29 am
Websites are never totally finished. There is always updating that needs to be done and fine tuning to get the best search engine listings. Having a feature rich website full of many pages of products and valuable information is exactly what your visitors and the search engines like to see and that should definitely be your long term goal.
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A website for your business is essential to increase your profits by generating new business and also keeping your existing customers up-to-date with any changes or product ranges.
john
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