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Blog Marketing: Fast Growing Trend for Businesses

Doug Williams @ 6:10 am

This blog entry was posted on April 20, 2007.

Blog marketing using business blogs is the hot new frontier in Internet marketing. Blogging gives businesses a new access to potential and existing customers. But how much is this growing?

Technorati is known widely for its quarterly State of the Blogosphere reports, analyzing the trends around blogs and blogging.These are some excerpts from Technorati’s April 2007 report.

Technorati is now tracking over 70 million weblogs, and we’re seeing about 120,000 new weblogs being created worldwide each day. That’s about 1.4 blogs created every second of every day.

One interesting item to note in April 2007, the number of blogs in the top 100 most popular websites has risen substantially. During Q3 2006 there were only 12 blogs in the Top 100 most popular sites. In Q4, however, there were 22 blogs on the list — further evidence of the continuing maturation of the Blogosphere.

In terms of blog posts by language, Japanese retakes the top spot from our last report, with 37% (up from 33%) of the posts followed closely by English at 36% (down from 39%).

Businesses are quickly taking on Blog marketing as a mainstream Internet marketing strategy and are reaping the rewards in terms of new inquiries, customers and business.

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Filed under: Blog Marketing

This entry was posted on Friday, April 20th, 2007 at 6:10 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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