Blog Marketing: Figure out What Your Message is
This blog entry was posted on June 16, 2008.
Have you have been writing a blog for your business and it has not been successful? Does your blog still have few or no comments and very few visitors? Are you are getting frustrated? What to do?
It is time to get back to basics. A blog without focus or one that is written in a dry or uninteresting style will not attract readers.
A successful blog needs a central message or focus that is directed to a particular audience. Business blog marketing requires posts that are written with a purpose and written in a way that is interesting to your targeted reader.
Let’s assume that your motivation for blogging is to be recognized as an industry expert. This is what you should do to redefine yourself.
- Who: What audience or market segment are you trying to reach? This will probably be someone who will want to buy your products or services.
- What: What interests this targeted group? What answers, tips, advice or news are they seeking? This should be focused around a topic that you know and closely related to what you sell.
- Focus: To maintain the attention of your audience and the search engines, keep focused on a single topic. Dominate this topic as the authority. People who are very interested in this topic will return often for updates.
- Style: Write with personality and with an active voice. Express opinions and most of all write original and interesting content.
- Postings: You should write postings that are short (about 250 words) and write regularly (3 times a week is optimum).
People will keep coming back and you will develop a loyal following if you are consistent and keep your posts interesting and on topic.
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Related posts:
- Blogging Plan: Important for Blog Marketing
- Selecting Your Blog Topic
- Real Estate Blog Marketing
- Blog Marketing Strategies
- Blog Marketing for Residential Real Estate Sales
Filed under: Blog Marketing
This entry was posted on Monday, June 16th, 2008 at 6:37 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Comments
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It is an excellent work what you have done
Comment by review riches — June 21, 2008 @ 1:07 am
A successful blog needs a central message or focus that is directed to a particular audience.A blog without focus or one that is written in a dry or uninteresting style will not attract readers.
Comment by NatureLimit — July 16, 2008 @ 1:04 am
You may have saved my blog from failure.Thanks for the powerful advice.
Comment by Ronnie — April 15, 2009 @ 4:25 am