Blog Writing: 10 Amazingly Easy to Follow Tips
Doug Williams @
5:02 am
This blog entry was posted on July 4, 2010.
- Focused Topic: Write your blog with a central topic. What do your readers want to know?” Choose a topic that your ideal prospect would want to read about and one you would enjoy writing.
- Do Not sell: The focus of the blog should be on educating, giving advice, tips, commentaries and opinions. Stay away from direct selling or self promotion.
- Interesting Titles: Those first few words will make the difference between your blog posting drawing in hundreds of readers and your posting being totally ignored.
- Easy to scan: Make it easy for your reader to scan your blog and get the gist of it. The main points should stand out in sub-headlines, lists, images, colors, italics and indented text.
- Short Postings: A typical blog posting should be about 250 words. The longer a post goes, the more people skim. Studies show that people will read up to 300 words. More than that and they will skim only.
- Keep it fresh, interesting and write original content. This is what keeps your readers coming back. Don’t be afraid to give your opinion.
- Write clearly: Make it easy for your readers to clearly understand you. Poor writing style and bad grammar makes your readers work too hard.
- Active Voice: Write concisely, plainly and openly. Write using action oriented words to get your message across as quickly as possible.
- Post regularly: Writing 3 blog posts per week is ideal. Even a few posts each month will hold onto subscribers. Too few of posts and your blog will become stale or “dead.”
- Stay positive: Opinions and commentaries are great, they are entertaining and interesting. What turns people off is negative and offensive language.
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Filed under: Blog Marketing
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