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Blogging: How to Win Business and Influence Customers

Doug Williams @ 4:11 am

This blog entry was posted on July 20, 2008.

Many of principles taught in the book “How to Win Friends and Influence People” by Dale Carnegie can be applied and used in business blogging. Blog marketing is a powerful influencer. Blogs build an interactive conversation with your reader. Applying Dale Carnegie’s principles to your writing builds relationships and loyal readers.

Building Relationships

  1. Be Positive: Avoid being negative and criticizing others. Focus on building others up and on how the best do something. Give tips, advice and solutions.
  2. Be Interested: Be genuinely interested in your reader and their perspective. What are they interested in? What do they want to know?
  3. Focus on solutions: Talk about solutions to problems that interest your reader. Ask questions and encourage discussion.

Selling Your Ideas

  1. Motivate your reader: As you write each posting, consider: “Why would someone want to do what I’m asking?”
  2. Dramatize your ideas: Effective story telling and real life examples help to make your ideas visual and memorable.
  3. Avoid arguments: Even with readers make negative comments, stay objective. Be thankful for new opinions and be respectful.
  4. Start with agreement: Respond to comments by first identifying areas of agreement. Try to view things from your reader’s point of view.

Leadership

  1. Admit mistakes: Be open to discuss mistakes you have made. This can be motivating to others who are facing the same problems to see what worked and what didn’t.
  2. Ask questions: Try asking questions or suggesting alternatives instead of telling people directly what they should do.
  3. Benefits: Focus on the benefits the other person might receive from your ideas.
  4. Be Respectful: By respecting others capabilities and their situation, you will help them to succeed. Use encouragement to try new ideas and to empower action.

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Related posts:

  1. Use LinkedIn to get More Customers and More Business
  2. Engaging With Customers
  3. FACE: It’s what are your customers looking for?
  4. Blogging as a Business Startup Strategy
  5. Blogging Boosts eCommerce Sales

Filed under: Blog Marketing

This entry was posted on Sunday, July 20th, 2008 at 4:11 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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