Blogs Are Better Than Websites
Doug Williams @
7:16 pm
This blog entry was posted on June 2, 2009.
Blogs and websites have very different purposes in an Internet marketing strategy. Blogs are for branding, communicating and interacting with your targeted customer. A website is a marketing piece designed to sell or at least get some sort of conversion. Blog marketing is a powerful business strategy.
You can combine the two by adding a blog to your website. That actually is a great idea where you can get the benefits of a blog and have that help your website. How is a website better?
- Blogs are active and websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites on the other hand wait to be discovered by search engine spiders. It’s like the difference between fishing and hunting. You can sit and wait for fish or you can actively hunt and pursue.
- Blogs are faster. Posting and syndication is almost instantaneous. Technorati and other blog search engines index and list your postings within minutes after you publish.
- Blogs build a readership. It is easy for visitors to subscribe to a blog so they can view new postings as soon as they happen. Blogs encourage repeat visits with content being delivered to your favorite reader or delivery by email. Compare this to bookmarking a website which depends on the visitor to come back.
- Blogs have newer fresher content. By their nature, blogs have regular fresh content and they are more up to date. Blogs tend to deal with breaking events and technology insights.
- Blogs invite participation and interaction. Blog conversations are encouraged providing multiple viewpoints and discussions. Comments can be made easily from each page.
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Related posts:
- Why Blogs Are Better Than Websites
- Corporate Blogs: Business Blogs on Steroids
- Blogging Definitions: Types of Blogs – Part 2
- Blogging Definitions: Types of Blogs – Part 1
- Practical SEO Tips for Blogs
Filed under: Blog Marketing
This entry was posted on Tuesday, June 2nd, 2009 at 7:16 pm and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Comments
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The downside of blogs is that they require “fresh” time dated material. When I see an article on a blog over a year old I wonder if it is still valid.
Comment by Brian — June 9, 2009 @ 6:14 am
Brian, I agree that fresh material is more powerful in a blog, but I don’t see this as a downside. For SEO reasons, your keyword rich posts will consistently help draw in traffic. If your blog is focused on a particular subject, you will always have newer and fresher material around that topic.
Comment by Doug Williams — June 9, 2009 @ 8:02 am
The manner in which you have posted this article is quite interesting. Nice discussion of subject here.
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Comment by adrin rogers — August 30, 2009 @ 3:22 am