Business Blogging: What Results Can You Expect?

This blog entry was posted on August 5, 2008.

You have heard that you should be blogging to promote your business. You are not quite sure what to expect, but you want to give it a try.

For blogging to be effective, you need to be focused and have a plan. You need have clear objectives and make a commitment to blog regularly (3 times a week minimum) and about a topic that will interest your target audience. But to put together a plan, you need to understand what results are possible.

1. Branding: Build recognition of yourself (personal branding), your company or your products by regularly writing interesting postings in your blog. You will build a following of readers who will know and understand who you are and what you stand for.
2. Promote Products: Do you sell or produce products? Blogs can build your market for these products by getting potential customers to understand how your products can solve some problem that they have. Give case stories of how your products are used.
3. New Customers: Blogs reach new readers that are interested. These are usually different than those reading traditional advertising or even your website. Blogs are written in an informal conversational tone that is different than your website or other more media.
4. Search Rankings: Blogs generate regular new keyword rich content. Link generously from your blog to other websites as well as your own. These links and keywords are a powerful method to push up your website rankings.
5. Become Recognized as the Expert: Stay within your niche and write regularly with opinions, news and tips. Dominate your niche and readers will look up to you as the authority in your area. By writing regularly and carefully researching, if you aren’t the expert, you will be.
6. Communication: Keep open the lines of communication between your company and your customer. Customer service blogs enable the flow of conversation to travel in both directions and alert you to developing issues

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Related posts:

1. Focused Blogging Gets Results
2. Is Blogging Right for your Business?
3. Business Networking to get Results
4. What are the Keys to Blogging Success?
5. Blogging as a Business Startup Strategy

Filed under: Blog Marketing

This entry was posted on Tuesday, August 5th, 2008 at 5:34 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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