Choosing the Right Topic for Your Blog
This blog entry was posted on June 26, 2008.
If you are starting up a blog for your business, you need to answer the basic question: “What topic should I write about?” Blog marketing requires that you write something that your targeted clients will find interesting.
Your blogging journey begins by choosing a topic that your targeted audience will want to read and that you will enjoy writing about. Start by answering these 3 questions.
- Whom are you writing to? This should be your targeted customer. This may only be a part of your overall customer base. Perhaps an area you would especially want to grow. Be specific. An example might be purchasing managers and senior buyers from industrial companies who buy MRO (Maintenance, Repair and Operation) parts for plant operations.
- What are you interested in? You should write about a topic that you are knowledgeable about and that you are passionate about. It should be a subject that your targeted customer is very interested in. You should focus on an area that is a narrow niche and yet broad enough so you can write for a long time and still not run out of things to say.
- Why are you writing? You might want to brand yourself as the authoritative expert, improve the search rankings of the company website, attract new customers or promote products. You will need one primary objective to create a focus on what you write.
Now you are ready to select your blog topic. Remember to write about topics that will reach people before they make their buying decision.
As an example, if you sell baby furniture, you could write a blog about selecting baby names. People generally start thinking about baby names before they purchase baby furniture. They are closely related and a link from a baby name blog could lead interested readers to your baby furniture website.
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Related posts:
- Selecting Your Blog Topic
- Targeting Your Blog Audience
- Blog Marketing: Figure out What Your Message is
- Breaking Thru Blog Writer’s Block!
- Real Estate Blog Marketing
Filed under: Blog Marketing
This entry was posted on Thursday, June 26th, 2008 at 5:16 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.5 Comments
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Great ideas Doug.
Two more to consider:
Know your keywords. Keeping a list of your keywords handy helps you focus on exactly what to write about based on the topics your targets are searching on. Search engines like pages (blogs) to be very specific about one thing or a very narrow range of similar things. A good practice is to have multiple blogs, each focused on specific keyword topics.
Use google alerts. Set google alerts to your targeted keywords. This will give you a daily dose of everything that is being said about your specific topics…which should spark plenty of ideas for your own Business Blogging.
Best,
Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com
Comment by Chris Baggott — June 26, 2008 @ 11:37 am
Chris,
Thanks Chris. Those are both excellent suggestions. I use my targeted keyword plan to help me in writing my blog posts.
Comment by Doug Williams — July 9, 2008 @ 5:27 am
I want to sort out a good dental marketing strategy.
I would love to get anyone’s insights.
Comment by LauroLaures — July 13, 2009 @ 1:53 pm
Start with your objective. This could be search rankings or attracting targeted traffic. Let’s assume both. I would select the keywords you want and then search other blogs that use the same phrases to look at the topics they cover.
If this is a local dental practice, you could blog about procedures, prevention and how people’s lives are affected by what you do. Use local city or community names when possible to localize your blog.
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