How to Write a Blog Posting
Doug Williams @
7:28 am
This blog entry was posted on June 22, 2008.
The writing style and format is different for blog marketing than for other types of writing. Blogging uses an informal and more conversational style. Postings should have a single main idea. Blog readers have short attention spans. Blog postings should be short, easily scanned and quick to read.
- Keep it fresh: Interesting and original content is what keeps your readers coming back for more. Don’t be afraid to give opinions, tips and commentary.
- Short Postings: A typical blog posting should be about 250 words. The longer a post goes, the more people skim. Studies show that people will read up to 300 words. When readers encounter a 500 word blog, they will only read 300 words.
- Short Paragraphs: Write in short sentences that are broken up into short paragraphs. Your writing should be broken into easily digestible chunks. 50 word paragraphs are easily read, while a 250 word block of text looks overwhelming.
- Design for scan: Your reader wants to scan down your blog and get the gist of it before reading. The main points should stand out in sub-headlines, lists, images, colors, italics and indented text.
- Keep it simple: Simple means getting rid of extra words. Simple writing is persuasive. A writer’s ability to edit himself is probably the most important blog writing technique.
- Use Easy to read fonts: Unusual font choices and other poor formatting choices can make something visually difficult to read.
- Edit Your work: Write your blog quickly and get your thoughts and ideas down. Then go back over it to make sure your points are clear and concise.
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Related posts:
- Blog Posting Format
- Blog Writing: Plan Before You Write
- 7 Tips on Writing Blog Posts
- Targeting Your Blog Audience
- Increasing Return Traffic to Your Blog
Filed under: Blog Marketing
This entry was posted on Sunday, June 22nd, 2008 at 7:28 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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