Marketing Blogging: The Art of Promoting…
This blog entry was posted on June 15, 2007.
Marketing blogging is the art of promoting your business with a blog. Blogs are a bigger power-house than most even realize. Blogs seem to be the magazine of the future and have become a leading presence on the Internet. Blog marketing has also become one of the best ways to learn and transmit industry news.
Business blogging has become a merger between social media and marketing. A big part of this blogging is the activity of finding, sharing and recommending products, services, events and experiences to like-minded people. At the heart of social media is the ability of individuals to interact with other people so that they feel involved and part of a community.
A Business Blog is like setting up a booth in the biggest trade show on earth… everyday. Blog marketing should be a part of a company’s web site marketing strategies. Companies engaging in business blogging have a definite advantage over their competitors because they reach out to the blogosphere. Marketing possibilities are just around the corner with the ability to reach new markets and new customers.
Two important characteristics of blogs are that they are written by someone who is knowledgeable and passionate about their subject and they are written in an every day voice. What is being said is not being filtered and re-written by the marketing, legal and PR departments. This gives blogs an “honesty” that is missing in traditional business communications.
When it comes down to it, blogging can be a great tool to promote your business if used correctly. Remember, the blogging world is immense, so if you are ready to sit down and start a blog, make sure to design a strategy of how to market that blog.
Doug Williams, Blog Marketing Consultant
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- Blog Marketing: Fast Growing Trend for Businesses
- Business Blog Marketing Opens New Markets
Filed under: Blog Marketing
This entry was posted on Friday, June 15th, 2007 at 4:33 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.1 Comment
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Damn, that sound’s so easy if you think about it.
Comment by Greg-Bierig — July 29, 2009 @ 11:43 am