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Nielsen NetRatings

Doug Williams @ 4:55 am

This blog entry was posted on December 20, 2007.

Neilsen NetRatings is a great source for Internet trend and usage statistics. They are an Internet media and market research firm that conduct studies for private firms that want to understand consumer attitudes and behavior. They publish regular public reports on subjects such as search engine trends. They provide BlogPulse which is a blog search engine along with research tools.

Many of us grew up hearing about the Nielsen ratings on television shows. Neilsen NetRatings is a branch of the same organization. Neilsen has been around for over 50 years and provides marketing research statistics for nearly all types of media.

So why is Neilsen NetRatings important to business blog marketing? They supply publicly available information that helps understand our customer behavior and how they spend their time online. By going to their website (www.nielsen-netratings.com) we can find out all sorts of interesting bits of information.

Did you know that the average Internet user (October 2007) spends 55 minutes in a surfing session and will spend an average of 46 seconds on each web page? For September 2007, Google was the top brand with a total unique audience of 112 million people. Nextag was the top advertiser for the same time period by delivering 24.4 billion ads.

Nielsen also publishes the BlogPulse website which tracks blog trends and statistics. BlogPulse is a blog search engine and it contains tools such as:

  1. Trend Search: Create your own graphs about specific search terms.
  2. Featured Trends: Identifies the topics and subjects being discussed in blogs.
  3. Conversation Tracker: Creates a threaded view of conversations based on posts.

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Related posts:

  1. Monitoring the Blogosphere
  2. March 2007 Internet Statistics and Trends
  3. Blog Search Engines
  4. Yahoo Beats Google

Filed under: Blog Marketing

This entry was posted on Thursday, December 20th, 2007 at 4:55 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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