Start With a Plan For Business Blogging
This blog entry was posted on February 11, 2010.
Blog marketing for your business, is different than personal blogging. It is focused and has a purpose. To do this correctly, you need to develop a blogging plan to use as a guide as you write and blog.
What purpose do you have for your blogging? If you want good results, your blog should reflect your goals. Start by creating a one page plan that includes your audience, topic and keywords you want to focus on. Use your plan to keep your writing focused.
Audience: A blog allows you to converse with your target audience. With blog marketing, you have a platform to share as much information as you would like to the people you wish to purchase your product or service.
Topic: Developing your content strategy is the foundation for any web marketing campaign. Content will connect you with your readers enabling you to interact and ultimately convert them into a follower or a customer. Keep your blog focused around a central subject that interests the audience you would like to interact with.
Keywords: Effective blog marketing is focused around a topic and has at its heart a keyword plan. This focus allows the blogger to build an audience that will keep coming back. This plan must be highly flexible using long tail phrases. But at its core, the plan has a highly focused keyword plan. Choose 5 focused keyword phrases and perhaps as many as 50-100 “long tailed” phrases.
Writing Tips: Blogs are not about selling; they are for branding and interacting.
- Titles: Use one of your phrases within the blog title each day. The search engines give high importance to the words in a blog title. Remember that when you craft a blog title, you want to attract readers and satisfy the search engines.
- Prominence: Use your targeted keyword phrase at least one time in the first 25 words of your posting. The search engines place a higher value on text used near the beginning of the blog posting. Be careful not to overuse your keyword phrase.
- Posting length: Blog posts should be approximately 250 words. Search engines prefer longer posting, while human readers prefer shorter posting. Blog postings of 200-300 words seem to satisfy both.
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Related posts:
- Blogging Plan: Important for Blog Marketing
- Blog Writing: Plan Before You Write
- Business Blogging: What Results Can You Expect?
- Effective Copywriting is the Key to SEO Success
- Blog Writing for Better Search Rankings
Filed under: Blog Marketing
This entry was posted on Thursday, February 11th, 2010 at 5:21 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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