Target Your Audience
This blog entry was posted on June 4, 2008.
Targeting your message to your readers is the key to growing your audience and reaching interested people. It sounds like a contradiction, but by directing your message to the people most interested will greatly increase the number of interested readers that will actually read your blog or website and respond. This is important concept in Internet marketing.
I will always ask my clients who their targeted market is. Many times I get a response of “everyone.” They are really saying “I don’t want to exclude anyone, because they might be interested.” The sad truth is that they will spend much more money and reach fewer interested people without targeting. People will naturally want to read something that is meant for them.
The two major areas of targeting are based on attitudes and demographics.
- Attitudes: These are the psychological or personality factors. What is the target market’s attitude regarding the company’s product? How do they arrive at the purchase decision? These include price, fashion, status, latest technology, etc.
- Demographics: This describes who your customer or audience is. This includes things such as age, gender, occupation, education level, lifestyle, nationality, etc.
By knowing your audience, you can write in a way that catches their attention and draws them in. This is how you increase the interest in and conversion rate for a website. Let’s look at an example:
Price Shopper: There are many people in this world that shop based on price alone. Their attention will be grabbed by special deals, discounts and sales. They need to see a price related call-to-action. They need to see your special offer the second they arrive or they will wander off in search of a better deal. They will sign up for newsletters that announce sales. Even the design of the website should be simple and use bright active colors. This works well for products such as cell phones, printer cartridges, etc.
What ever your message, your product or service, it will be best received by those that are already interested. If you write in a way that is directed to your targeted audience, you will get more readers and more results.
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Filed under: Blog Marketing,Internet Marketing
This entry was posted on Wednesday, June 4th, 2008 at 6:10 am and is filed under Blog Marketing, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Great advices.
In the context of online advertising (most of us use Adwords nowadays), I think it’s very important to target differently based on where prospective clients are in the buying cycle.
Let’s say you sell iPod accessories.
You’ve – (overly simplified)
1. people that know they are searching for your accessories
2. people that already have iPods that are a good sweetspots (buying or reading about iTune, discussing other accessories, spending time in iPod usage conversations)
3.people that don’t have iPod.
While marketing to these groups online, you should come up with different offers, messaging, conversion goals … and in this case maybe opt for a “paid search campaign for group 1, placement targeting campaign in selective blogs and sites for group 2, and nothing or advertising on iPod selling sites for group 3.
Comment by dominic — June 4, 2008 @ 7:26 am