Doug Williams SEO Services
Increasing Traffic, Increasing Conversions
Home | SEO Blog
503.389.5650

Using Your Blog to Generate Leads

Doug Williams @ 5:25 am

This blog entry was posted on September 19, 2007.

What are some good ways to generate leads? You can become an expert in your industry. You can reach out and communicate regularly with prospects to build a relationship. That is what business blog marketing does. Add a good call to action and you have an effective lead generating tool.

Expert reputation: How can you communicate to the world that you that you are an expert?

  1. Take up public speaking.
  2. Become active in a trade or technical association.
  3. Write white papers or books.
  4. Write your own blog.

By blogging regularly, being specific, credible and knowledgeable, you build an expert reputation. You build a positive image that will encourage prospects to gravitate toward you.

Communicate regularly: By blogging a brief, concise message that communicates well, you build up a readership that comes back over and over. Blogging allows you to regularly converse with people interested in what you have to say.

Build a relationship: Your blog becomes the virtual face for your business. Writing compelling posts draws your readers to you. The best way to convert a visitor into a loyal reader is to have the answers that they are seeking.

Call to action: Blogging is not about selling, it is about presenting interesting and engaging material. Having a clear link to a quote request form or other call to action can turn an interested reader into an interested prospect.

The ultimate purpose of a blog is to brand, to communicate and to build relationships. This is exactly what you need for lead generation.

If You Like this posting please +1 it!

Related posts:

  1. Should a Small Businesses Blog?
  2. Why Businesses Blog
  3. Blogging Plan: Important for Blog Marketing
  4. Selecting Your Blog Topic
  5. Breaking Thru Blog Writer’s Block!

Filed under: Blog Marketing

This entry was posted on Wednesday, September 19th, 2007 at 5:25 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

No Comments

No comments yet.

RSS feed for comments on this post. | TrackBack URL

Leave a comment