Why Blogging Should be Part of Your Marketing Mix
This blog entry was posted on May 18, 2009.
Blogging is a powerful business marketing tool. It is much more than a way to simply express your opinion. It is used to attract and interact with your targeted customer. It is one of the most powerful search engine optimization tools that a business can use.
Blogging is part of the area of the web known as social media.Blogging is the most powerful and most impactful of the social media marketing technologies. The approach in blogging is very different than website marketing. In website marketing the purpose is to directly sell, to focus on conversion, to get the lead or the sale.
Blog Marketing is about influencing, it is about attracting an audience with interesting, original and useful information. Business blogging brands your business as the expert and the natural “go to” partner for your readers.
Business blogging will dramatically improve your website’s search engine rankings in three ways.
- Adding a blog to your website, adds original keyword rich content to your website. Each blog posting adds a new page to your website. Larger websites do much better in search engine results than small websites. If you add 100 postings in a year, you have increased your website by 100 pages.
- RSS or Really Simple Syndication that blogs use, broadcast your message in minutes across the web. No more waiting for search engines to spider your website. Your blog will regularly attract targeted visitors who are searching for what you have to say.
- SEO writing methods will not only bring your blog to the top rankings in Google, but also your business website. Using keywords in blog titles and in link text is new and little known SEO technique. This is the method that the best and most expensive SEO firms use to get their client phenomenal results
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Filed under: Blog Marketing
This entry was posted on Monday, May 18th, 2009 at 4:42 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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