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25 ways to Generate Sales Leads

Doug Williams @ 7:07 am

This blog entry was posted on January 30, 2009.

New sales leads are the lifeblood of any business. In tough times you have to get creative on ways to get sales leads. To grow your business and keep it healthy, you need a steady flow of new customers. Where will they come from? Here are 25 ways to generate new sales leads. We purposely did not include the dreaded cold calling that most people dislike.

  1. Convert your website into a lead generation website.
  2. Write a blog (business blog marketing).
  3. Add a clear call to action on your website such as “Request a Quote”
  4. Interact with website visitors by supplying valuable information using auto responders.
  5. Publish a weekly newsletter with “how-to tips”
  6. Optimize your website for search traffic.
  7. Advertise on the search engines (PPC advertising)
  8. Advertise on other websites using affiliate marketing.
  9. Offer payment for referrals to partners in related industries.
  10. Market new products to existing customers.
  11. Email marketing
  12. Direct mail post cards or sales letters
  13. Use a follow-up tool such as a post card or note card
  14. Hire a commission only sales force.
  15. Speak regularly at business or trade events.
  16. Put on a seminar or workshop
  17. Educational events through the Web (webinars)
  18. Print advertising (newspaper, magazines, trade journals)
  19. Purchase leads
  20. Advertise on local cable TV.
  21. Join a lead referral group
  22. Be active in your local chamber of commerce.
  23. Encourage referrals from current customers.
  24. Customer complaints can, and should be treated as opportunities.
  25. Publish regular press releases

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Related posts:

  1. 30 ways to Generate Sales Leads
  2. Using Your Blog to Generate Leads
  3. How to Increase Sales during Recessionary Times
  4. 7 Ways to Get More Local Website Traffic
  5. 5 Ways to Automate Your Business

Filed under: Business Consulting,Internet Marketing

This entry was posted on Friday, January 30th, 2009 at 7:07 am and is filed under Business Consulting, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Comments

  1. Good list. May I add a couple for consideration?

    26) Encourage past customers to write testimonials on Yelp, Google Maps, etc.

    27) Encourage WOM advertising through social media (Twitter, a Facebook page, etc.)

    Comment by Christian — January 30, 2009 @ 11:12 am

  2. A very comprehensive list. I would argue however that telemarketing although not always popular does have a part to play in the overall marketing strategies of many types of business.

    Comment by BasePlus — June 8, 2009 @ 8:12 am

  3. A very well compiled list. Advertisements by word of mouth are very fast and give results within less time due to its high spreading speed.

    Comment by Direct Sales Leads — March 25, 2010 @ 2:42 am

  4. Very good lists. Its a great help to generate sales leads for any business special the new one.. Thanks

    Comment by Web Design Leads — November 24, 2010 @ 12:22 pm

  5. Thanks for putting out this long list of very powerful and engaging lead generation tips. This is all about convincing marketers that there is still a great ‘hope’ for businesses both online and offline. Keep going!

    Comment by Nadine Stevens — October 23, 2011 @ 8:40 pm

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