43 Proven Ways to Generate Sales Leads

Doug Williams @ 4:22 am

This blog entry was posted on June 28, 2010.

Online

Turn your website into a lead generation website with an email capture form.
Use A/B split testing to improve your website and PPC conversions.
Offer your prospects a free ebook or report if they opt in
Interact with website visitors by supplying valuable information using auto responders.
Add a clear call to action on your website such as “Request a Quote”
Do educational email marketing to your list.
Publish a weekly newsletter with “how-to tips”
Market new products to existing customers and to your email list.
Purchase leads from other lead generation websites
Optimize your website for more targeted traffic.
Advertise on the search engines (PPC advertising)
Write a blog (business blog marketing).
Write articles and post on article syndication sites.
Put on educational events through the Web (webinars)
Advertise on other websites using affiliate marketing.
Encourage past customers to write testimonials on Yelp, Google Maps, etc.
Encourage WOM advertising through social media (Twitter, a Facebook page, etc.)
Utilize social bookmarking on Reddit, Dig, Delicious, StumbleUpon, etc
Participate in forums to build authority, relationships and leads.
Video marketing is a great way to connect with people.
Advertise on Facebook.
Develop followers on Twitter.
Be an educator on Linked-In Answers

Offline

Use multiple sources for acquiring leads.
Direct mail post cards or sales letters
Follow up with existing customers every 90 days.
Use a follow-up tool such as a post card or note card
Hire a commission only sales force.
Speak regularly at business or trade events.
Put on a seminar or workshop
Print advertising (newspaper, magazines, trade journals)
Advertise on local cable TV.
Advertise on radio by purchase cheaper remnant advertising
Join a lead referral group
Be active in professional associations and your local chamber of commerce.
Encourage referrals from current customers.
Develop strategic Alliances and referral channels.
Offer payment for referrals to partners in related industries.
Customer complaints can, and should be treated as opportunities.
Publish regular press releases
Make cold calls
Distribute door-to-door flyers.
Become a community volunteer.

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Filed under: Business Consulting,Internet Marketing

This entry was posted on Monday, June 28th, 2010 at 4:22 am and is filed under Business Consulting, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Comments

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Pingback by Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … | Internet Marketing Workshop — June 28, 2010 @ 5:54 am
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Pingback by Bibelheimer . Info » Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … — June 28, 2010 @ 2:07 pm
Thanks for the information!!! thanks for sharing!☺

Comment by Philwebservices — June 28, 2010 @ 3:07 pm
Doug, what a great short list for “Work on the Business (not in the business)”. Especially relevant is “hire a commission only sales force”. Just this week I learned a client of mine has recently lost big on a salaried sales person.

Thanks for the great list!

Comment by Mark Lipscomb — June 30, 2010 @ 9:32 pm
Mark,
Thanks for the comment. Now is the time to hire a commission only sales force (Offline #5). To help insure success here, you need to create a good flow of leads to feed this sales force and then let them work these leads.

Comment by Doug Williams — July 1, 2010 @ 4:45 am

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43 Proven Ways to Generate Sales Leads

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