Components of a Good Logo Design
This blog entry was posted on May 13, 2007.
Why should you have a logo? It is part of your company branding to help people remember your company. A good logo design is one that when properly promoted can be recognized with or without the company name next to it. A logo is part of the company marketing strategy and greets a prospective buyer like an old friend.
So what makes up a good logo? It is simple, memorable, represents the company and has the illusion of action. Let’s use the Nike “swoosh” logo as an example of one of the all time great logos.
Simple means that it is not overly complex, can be reduced to a small size on a business card and doesn’t have many complex and competing elements. Simple also means good contrast and a bold look. The Nike swoosh logo is an excellent example of simple.
Memorable means being distinctive, graphic (not just letters), not being cluttered in look and something that has a unique look. Again the Nike logo has a distinctive and unique look.
Represents the company means being able to relate the logo to the company. The Nike Logo was originally developed in 1971 as the stripe logo. It later became known as the “swoosh” to represent the sound of a runner going buy. The logo represents speed and grace. You can see how this relation of logo to company can evolve over time, but the correct elements are there.
Illusion of action means the logo has the appearance of motion and doesn’t just sit there. The Nike logo represents speed and motion. This can be the wind blowing, a key turning or a door opening. The challenge here is to keep it simple while still showing action.
A simple good logo may not be easy or quick to create, but it is powerful in your company’s branding for marketing strategies or Internet marketing. More on the history of the Nike logo.
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Filed under: Business Consulting,Internet Marketing
This entry was posted on Sunday, May 13th, 2007 at 7:27 am and is filed under Business Consulting, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Great Post! Here is another great article about characteristics of successful logos.
http://www.logoblog.org/wordpress/successful-logo/
Comment by nichole — September 13, 2007 @ 12:16 am
This article is definitely worth considering as well before you start purchasing from an online logo design service. Very informative. And it’ll surely help you on deciding which site to choose from when the need arises. It is by WIRED Magazine: http://www.wired.com/wired/archive/13.10/start.html?pg=13
They tested some logo design firms who cater to the online market (Logo Company, LogoDesignCreation.com, etc.). I’ve tried logodesigncreation and their work is very good considering their affordable price.
Comment by James — February 20, 2008 @ 9:43 pm
You talk a lot, but do you know where the nike logo inspires from?
Comment by Tom — February 6, 2009 @ 11:06 am
The Nike logo was created by Carolyn Davidson in 1971 while she was a graphic design student at Portland State University. Carolyn presented a number of designs and all were rejected by Phil Knight except for the “swoosh” logo. At the time, Phil Knight stated of the logo, “I don’t love it, but it will grow on me.”
The Nike logo is said to represent the wing in the famous statue of the Greek Goddess of victory, Nike.
Comment by Doug Williams — February 19, 2009 @ 1:57 am
I’m new in the internet business field. I’m skilled in the graphics side, but I need info to learn about this business. I was going through your post and got a few pointers.
Comment by Digital Graphics — March 25, 2009 @ 10:01 pm