The 4 Critical Parts of a Great Logo Design

This blog entry was posted on July 30, 2010.

Branding is how you make your company memorable. Your logo is a visual icon of your branding. You use your logo on your website, business cards, letterhead, brochures and in your email. A great logo is memorable, creates a visual impact and helps your company become easily remembered. So, what makes a great logo?

It is simple, distinctive, represents the company and has the illusion of action.

1. Simple means that it is not overly complex, can be reduced to a small size on a business card and doesn’t have many complex and competing elements. Simple also means good contrast and a bold look.
2. Distinctive means being unique and memorable, graphic (not just letters), not being cluttered in look and something that has a unique look. The colors, shape and font should be used in combination to help the business stand out and not blend in.
3. Represents the company and is meaningful and appropriate for the company.  It should have permanence so it won’t have to be changed.
4. Illusion of action means the logo has the appearance of motion and doesn’t just sit there. The challenge here is to keep it simple while still showing action.

A simple great logo may not be easy or quick to create, but it is powerful in your company’s branding for marketing strategies or Internet marketing.

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Related posts:

1. Creating a Great Business Logo
2. Components of a Good Logo Design
3. What Makes a Great Business Website?
4. What Makes a Great Website?
5. Business Website Design: Don't Make This Mistake

Filed under: Business Consulting,Website Design

This entry was posted on Friday, July 30th, 2010 at 4:26 am and is filed under Business Consulting, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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1. Finding the roots of trademarks in heraldry, potter’s marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age.

   Comment by sawgrassshack10 — July 31, 2010 @ 10:12 am

2. A good site to look at a gallery of logos is http://corporatetattoo.com/images/index.htm

   Comment by Doug Williams — July 31, 2010 @ 11:11 am

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