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Creating a Connection with Your Website Visitor

Doug Williams @ 8:35 am

This blog entry was posted on January 17, 2012.

As a marketer you want your visitor to interact with your website in a certain way. Business websites are built to convince visitors to take action. They won’t take any action though if they don’t trust your website. Building trust is an emotional response. Trust is built at a subliminal level.

  1. Visual Impression: The single most important factor is first impression. Does your website look professional, organized and credible? People do judge a book by its cover.
  2. Best Buyer: To connect with your visitor, you need to completely understand your client (or potential client). What is their motivation to seek you out? What problem are they trying to solve? What are they worried about? What interests and inspires your best buyers?
  3. Clear Communication: Good communication comes from a deep understanding. It comes from using a shared language, a shared vocabulary, imagery, symbols and behavior. Content on your site needs to be both useful and aligned with the needs of your visitors.
  4. Message Clarity: Is your site’s message clear at a glance? Is it easy to navigate? Is the text and pages formatted for scanning? Does your page headline clearly announce your purpose?
  5. Tone: Does your writing use humor or fear or anger in communicating? Do you impress with your expertise? Is it lighthearted and playful? Is it filled with humor, satire and wit? How you write creates an emotional bond with your readers.

You are building rapport and they become your allies. They need a reason to trust you so you need to make your website trustworthy.

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Related posts:

  1. Creating a Great Business Logo
  2. You Need to Ask Your Website Visitor to Take Action
  3. Optimize Website Conversions Before Building Visitor Traffic
  4. Creating Landing Pages that Convert
  5. Getting Your Website Visitor to Take Action

Filed under: Conversion Rate Optimization

This entry was posted on Tuesday, January 17th, 2012 at 8:35 am and is filed under Conversion Rate Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Comments

  1. Great tips on building trust!

    Comment by Amy — January 19, 2012 @ 1:09 pm

  2. Amy, Thank you. If your website doesn’t build trust, people won’t buy or even leave an email address behind.
    Doug

    Comment by Doug Williams — January 20, 2012 @ 4:57 am

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