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Get More Clicks From Your Call to Action

Doug Williams @ 6:04 am

This blog entry was posted on January 27, 2012.

Conversion Rate is critical for your website. You can drive traffic, but if they don’t take action, what good is it? What is your website’s conversion rate? A clear and compelling call to action is the key to boosting website conversions.

Your call-to-action needs to answer three questions.

  • What? What should they do? What action do you want them to take? Buy? Request a quote? Make an appointment? Sign-up?
  • Why? Why should they do it? How will it benefit them?
  • How? How do they take action? What is the next step?

5 attributes of a great call to action

  1. Compelling: Make sure it satisfies a real need your visitor has. Use action oriented phrases such a “Buy Now” or “Join Today.”
  2. Visible: Location is very important. Make it clearly visible and above the fold. Use colors that make it stand out. On your home page, the upper right quadrant is prime territory for your call to action. It is more easily seen there.
  3. Clarity: Keep it simple. Use short bulleted phrases. Don’t clutter it up with too much text. Use simple graphics. Use ample white space.
  4. Urgency: Create a sense of urgency to encourage immediate action. Limit the time or the quantity. Have an expiration date or label it as a limited time offer. You could make the offer available for the first 30 buyers.
  5. Incentive: Offer a premium or reward for taking immediate action. This could be “Act now and receive…” Use an incentive that will appeal to your best buyer. This will help attract your targeted customer.

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Related posts:

  1. Website Call to Action
  2. Website Call To Action
  3. A Clear Call to Action Get’s the “Yes”
  4. Call to Action Gets Website Results
  5. Maximize Conversions: Call to Action Buttons

Filed under: Conversion Rate Optimization

This entry was posted on Friday, January 27th, 2012 at 6:04 am and is filed under Conversion Rate Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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