Email Capture Form Best Practices

This blog entry was posted on August 1, 2010.

Capturing email addresses is one of the best strategies you can use to interact with interested visitors. These are simple steps you can take to increase collecting email addresses on your website.

You have decided that you want to build your own list of email addresses of people that are interested in what you do. You will be adding a form on your website to collect email addresses for your newsletter or regular emails that you plan on sending out. Follow these steps to maximize the effectiveness of you list building.

1. Targeting: Focus on your best buyer. Your offer and your emails should grab the attention and interest of those people most interested in what you do. This way you will develop a list that you can effectively market to.
2. Offer: To entice people to sign up for your list, offer them something that they would consider valuable. This could be a free membership, free eBook, free report or free samples.
3. Visibility: Place your email form where it is clearly visible on your web page when a visitor first arrives. Usually the upper right quadrant of the web page is very effective. Use a color like red to make your form stand out and be seen.
4. Headline: Use an attention getting headline that grabs the visitor’s attention and interest. Stay away from passive headlines like “Sign-up for More Information.” Instead use something like “Free Report. How to Double Your Sales in Just One Week.”
5. Information: Never ask for more information than you need. Either just the email address or name and email address. People just skip forms that require them to reveal too much about themselves.
6. Privacy: Include a short statement at the bottom of your form that something like:  “We will never give or sell their email address to anyone else”. This helps build trust and increases your sign-up rate.

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Related posts:

1. Is Email Marketing Right for Your Business?
2. Email Blacklisting
3. Getting Your Email Through the Spam Filters
4. POP3 vs. IMAP – Email Decisions, Decisions, Decisions…
5. Email Tax Coming Soon?

Filed under: Email Marketing

This entry was posted on Sunday, August 1st, 2010 at 6:01 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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