How to Build Trust with People on Your Mailing List

This blog entry was posted on August 23, 2009.

Online consumers today simply don’t trust email marketers. Effective email marketing means building trust with the people on your list. Violate that trust with spam or breach common email etiquette and members on your email list will evaporate.

You will want your message received with a positive impression. This will mean the difference between having your email read or just deleted without a second thought. Building trust is an ongoing process that you have to work on with every communication and every interaction with your prospective customer.

1. Targeting: Your original offer should appeal to your ideal target audience. This way your emails will be about topics your prospect will be most interested in and will be eager to read.
2. Sign-up bonus: When someone signs up for your mailing list, offer a free report, software or some online tool as a reward.
3. Double Opt -in/ Easy Opt-out: All mailing list sign-ups should send an email that has the requestor confirm they want to be on your list (double opt-in). Every email you send should also include a simple opt-out link.
4. Keep commitments: Always follow through and send information that was asked for. Set up auto responders to automatically send reports or commentaries that are requested.
5. Don’t spam: Once someone signs up to your list, don’t inundate them with promotional offers. When someone signs up, let them know what to expect such as a monthly or weekly newsletters.
6. Provide value: The topics of your emails need to be tangible and helpful. Provide tips, news, how-to advice, commentaries and cost saving ideas.
7. Allow Interaction: Get opinions and input from your mailing list using survey tools. You can get ideas for topics, specials and even offers that your readers want to see.
8. Keep it simple: Avoid complex emails that include Flash, sound, videos etc. Use HTML wisely and keep the focus on your message.

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Related posts:

1. Website Trust: 10 Ways to Build Trust and Sales!
2. Testimonials Build Trust and Increase Sales
3. Your Website Must Build Trust
4. Trust is More Valuable Than Ever in E-Commerce
5. Use Autoresponders to Boost Sales Conversions

Filed under: Email Marketing

This entry was posted on Sunday, August 23rd, 2009 at 5:13 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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