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127 Power Words That Trigger Action

Doug Williams @ 2:45 am

This blog entry was posted on March 31, 2010.

The key to a successful website is compelling and motivating website copy. These are words that grab your visitor’s attention and then spur them on to take action. Have you ever wondered why some sales copy converts like crazy while other leaves the reader snoozing?

There are a few power words that drive people to do something. These create an emotional impact. Use power words to trigger action in your website copy. Use these in your headlines and prominently on your website to grab attention. Use these phrases in your writing when you need results.

  1. advice
  2. affordable
  3. alert
  4. announcing
  5. approved
  6. astonishing
  7. attractive
  8. authentic
  9. bargain
  10. beautiful
  11. better
  12. big
  13. bonanza
  14. bottom line
  15. breakthrough
  16. colorful
  17. competitive
  18. complete
  19. confidential
  20. daring
  21. delighted
  22. delivered
  23. direct
  24. easy / easily
  25. edge
  26. endorsed
  27. energy
  28. enormous
  29. excellent
  30. exciting
  31. exclusive
  32. exploit
  33. fascinating
  34. focus
  35. free
  36. fun
  37. genuine
  38. gift
  39. greatest
  40. guarantee / guaranteed
  41. health / healthy
  42. high tech
  43. highest
  44. how-to
  45. imagine
  46. immediately
  47. important
  48. innovative
  49. insider
  50. instructive
  51. interesting
  52. introducing
  53. just arrived
  54. largest
  55. last minute
  56. launching
  57. lavishly
  58. lifetime
  59. limited
  60. listen closely…
  61. love
  62. lowest
  63. luxury
  64. magic
  65. mainstream
  66. mammoth
  67. miracle
  68. money
  69. monumental
  70. more
  71. new
  72. obsession
  73. odd
  74. opportunities
  75. perspective
  76. pioneering
  77. portfolio
  78. powerful
  79. professional
  80. profitable
  81. promising
  82. proven
  83. quality
  84. quick / quickly
  85. rare
  86. reduced
  87. remember
  88. results
  89. revolutionary
  90. reward
  91. safe / safely
  92. save
  93. scarce
  94. security
  95. sensational
  96. simple / simplified
  97. solution
  98. special
  99. special offer
  100. spotlight
  101. strong
  102. sturdy
  103. sure fire
  104. survival
  105. technology
  106. terrific
  107. tested
  108. the truth about
  109. tremendous
  110. unconditional
  111. under priced
  112. unique
  113. unlimited
  114. unlock
  115. unparalleled
  116. unsurpassed
  117. unusual
  118. urgent
  119. valuable
  120. value
  121. wanted
  122. wealth
  123. weird
  124. willpower
  125. wonderful
  126. yes
  127. you/your

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Related posts:

  1. Importance of Trigger Words in Business Web Design
  2. A Clear Call to Action Get’s the “Yes”
  3. Maximize Conversions: Call to Action Buttons
  4. Website Call To Action
  5. How Many Words in a Keyword Phrase?

Filed under: Internet Marketing

This entry was posted on Wednesday, March 31st, 2010 at 2:45 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. [...] Trigger Words: Use emotional words instead of logical words. Trigger words create emotion and it is this emotion that encourages action. There are certain trigger words that create curiosity and interest. Trigger words are the words and phrases that trigger a user into clicking or buying. 127 words that trigger action. [...]

    Pingback by Web Design, Seo, Blog Marketing Tips » Using Trigger Words in Website Copy — October 6, 2010 @ 5:12 am

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