5 Biggest Reasons Websites Fail
Doug Williams @
5:24 am
This blog entry was posted on December 15, 2008.
Reports show that 80-90% of all new business websites will fail to yield successful results. What is even more frightening is that most of these websites could succeed if planned and executed correctly. So what goes wrong?
- Design over Strategy: Companies spend most of their time planning how their design will look. They have not targeted their audience or planned their messaging or a “call to action”. A good site design starts with strategy. Focus first on creating a stream of leads, quote requests or online sales.
- No Traffic Plan: “Build it and they will come” may work for an Iowa corn farmer (Field of Dreams), but it doesn’t work for business websites. Decide your traffic source such as organic search, pay-per-click or referral traffic before you start the design. Organic SEO is much more effective when designed into a site.
- It’s Not About You: Websites that brag how great you are quickly turn off visitors and they leave. People search first for solutions to their problem. “Don’t tell me about your faucet, tell me how to fix-up my kitchen.” Organize your site so answers are easily found. Avoid industry jargon and use plain English.
- Flashy Graphics: All Flash websites may be cool to look at but they are slow loading and search engines can’t index their content. It is OK to use Flash elements, video etc. mixed with text content. Keep your site simple and focus on solving a problem for your visitor. After all “content is king”.
- Low Cost Design: Never hire your teenage son’s best friend to design your business website. You may give him (or her) some great experience, but you sacrifice your business image and the ability to drive traffic to your website. Hire a professional design firm that is experienced in both web traffic strategies and business website design.
If You Like this posting please +1 it!
Related posts:
Filed under: Internet Marketing
This entry was posted on Monday, December 15th, 2008 at 5:24 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
No comments yet.
RSS feed for comments on this post. | TrackBack URL
