9 Ways to Inspire Trust and Win Customers

This blog entry was posted on August 25, 2010.

Building trust is a critical part of creating a high converting website. When people first arrive to a website for the first time, they are immediately suspicious. They will look for signs of whether they should trust you before they are willing to buy or even sign-up for a newsletter. Building website trust will determine how well you succeed with your online marketing.

1. First impression: Within the first fraction of a second of arriving, your visitor will perceive the whole before they perceive the parts. They look at graphics, color scheme, navigation and layout before they get to your attention getting headline.
2. Logo: They look for a credible logo in the upper left. People instantly look to the source of the message, before they read the message. Use your logo to create reassurance and confidence.
3. Easy contact: Prominently display your phone number and physical address on every web page. This reassures your visitor that you are a real company and that can be easily reached if there is a problem.
4. Interaction: It is harder to create a lasting impression in a single encounter. Devise a way to interact with visitors on an ongoing basis. Use opt-in newsletters or have an interactive blog on your site.
5. Selling sequence: Guide your visitors through your sales pitch in the same way you would do this in person or on the phone. Each product or service will have an optimal process of converting a prospect into a buyer.
6. Comparisons: Many customers want to comparison shop before they buy. Improve your conversions by comparing your products against your most popular competitors. If you supply this information, then they don’t need to spend the time searching.
7. Minimum information: Require the absolute minimum of information for sign-ups, quote requests or purchases. Don’t ask for information from your visitors unless there is a real need for it.
8. Easy checkout: Don’t make visitors register and give their information prior to the checkout. Make your checkout process simple and streamlined. You will lose buyers if your checkout process is long or frustrating.
9. Security: If you are taking credit cards or confidential personal information secure these web pages. You should implement a secure shell with at least 128-bit encryption to protect your visitor.

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Related posts:

1. Blogging: How to Win Business and Influence Customers
2. Website Trust: 10 Ways to Build Trust and Sales!
3. 6 ways to get customers
4. 7 Ways to Make Your Website Sticky
5. Your Website Must Build Trust

Filed under: Internet Marketing

This entry was posted on Wednesday, August 25th, 2010 at 2:18 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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1. Wow! This could help a lot to all aspiring web designers.

   Comment by santa barbara web design — August 25, 2010 @ 7:01 am

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