Accepting Online Payments
This blog entry was posted on March 25, 2009.
Credit cards are still the most popular way to make online purchases. Taking online payments may seem daunting, but it is essential for the success of your online business. Making payments should be easy, convenient and secure for your customer.
- Offering four or more payment options increases sales conversions 12 percent higher than websites offering just one online payment option according to a study by CyberSource Corp.
- Alternative payment methods will make up 30% of online sales by 2012 according to a prediction by Javelin Strategy & Research.
- Alternative payment methods can be Paypal, Google Checkout, Bill Me Later, Bill2Phone, debit cards and eChecks.
Taking credit card payments from your website can range from simply adding a Paypal button to a fully integrated system that is housed on your website. There are many options in between.
Fully Integrated: Here all the payment components are contained within the website. This requires a payment gateway to authorize payments, a digital certificate to encrypt data and a merchant account to process the transaction. This is a more complex solution requiring programming and set-up. This is the best solution for online businesses with a higher sales volume.
Payment service: This includes Alternative payment services such as Paypal. Here the transaction actually occurs on the Paypal website eliminating the need for all the payment components. This is ideal for organizations that receive a lower volume of sales or donations.
Taking online payments is essential for an online business. Giving your visitors options is even more important.
If You Like this posting please +1 it!
Related posts:
- 5 Ways to Automate Your Business
- Should Credit Card Info be Emailed?
- 10 Ways to Improve Your Website Conversion Rate
- 10 Business Web Design Tips
- Miniature Dollhouse Furniture Website
Filed under: Internet Marketing
This entry was posted on Wednesday, March 25th, 2009 at 10:53 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
No comments yet.
RSS feed for comments on this post. | TrackBack URL
