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An Easy Introduction to Marketing Your Local Business on the Web

Doug Williams @ 5:17 am

This blog entry was posted on May 28, 2010.

You are spending a fortune on yellow page ads for your restaurant and it’s just not working. You hand our flyers for your landscaping business, but no one is calling. You think you want to try the web, but how do you get started?

Many local businesses start by putting up the equivalent to a brochure on a do it yourself type website, but this just doesn’t work. You need strategy and a plan behind your website. Here is what you need to do.

  1. Customer focused: When creating a website for your local business, you have to start by thinking like your customer. A visitor arrives to your website looking for something. It could be your menu with pricing, your phone number, the hours you are open or even driving directions. Whatever they want, you need to make it easy for them to find on your website.
  2. Encourage action: You want your visitors to do something when they arrive. If you want them to call, place your phone number in a large font on the top of your website. If you want them to come in, place your address prominently on every page. If you want them to buy, make it visual and prominent for an arriving visitor to see.
  3. Local search: If you want your website to come up on a Google search for your local area, then clearly state what services you provide and the cities you serve. People search locally combining the city with what they are searching for. This could be a Denver florist, a Chicago plumber or a Portland restaurant. Use these words in your text, in your headlines and hyperlinks.
  4. Directories: You also want to get your free local listings on Google Places, Yahoo! Local or Bing Local. This will bring your listing up even if you don’t have a website.

Sign-up for a FREE 2-1/2 hour webinar designed to teach you how to market your business on the web: Website Marketing Mastery 2010. (Tuesday, June 8, 2010, 7:30AM Pacific Time – 10AM Pacific). This webinar is designed for the small business owner that wants to learn how to market their business on the web.

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  3. Why a Local Business Needs a Mobile Website
  4. The Easy Way to Write Web Content
  5. 7 Ways to Get More Local Website Traffic

Filed under: Internet Marketing,Local Search

This entry was posted on Friday, May 28th, 2010 at 5:17 am and is filed under Internet Marketing, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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