http://www.dougwilliams.com/blog/business-consulting/do-sale-prices-make-your-product-look-cheap.php?utm_source=rss&utm_medium=rss&utm_campaign=do-sale-prices-make-your-product-look-cheap SEO Blog Wed, 08 Feb 2012 00:46:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dougwilliams.com/blog/business-consulting/do-sale-prices-make-your-product-look-cheap.php/comment-page-1#comment-3404 morgan Thu, 10 Apr 2008 17:51:18 +0000 http://www.webdesignseo.com/internet-marketing/do-sale-prices-make-your-product-look-cheap.php#comment-3404 I think that sales prices are good, but not always necessary. You make a good point when you say, "Perceived value by the consumer is based on the price vs. what the buyer thinks that price should be." The key is to educate the consumer as to why your price is what it is. You can't just throw out a large number and hope that consumers know why they're going to pay so much -- especially when it's not in their area of expertise. It's our obligation as businesspeople, and by extension salespeople, to educate our consumers so that they understand the pricing points are grounded in reality, not just magically picked from the air. People understand that they are going to pay more for a Mercedes Benz than a Honda, we just need to help our customers know where we fall on the spectrum! ;) I think that sales prices are good, but not always necessary. You make a good point when you say, “Perceived value by the consumer is based on the price vs. what the buyer thinks that price should be.” The key is to educate the consumer as to why your price is what it is. You can’t just throw out a large number and hope that consumers know why they’re going to pay so much — especially when it’s not in their area of expertise. It’s our obligation as businesspeople, and by extension salespeople, to educate our consumers so that they understand the pricing points are grounded in reality, not just magically picked from the air. People understand that they are going to pay more for a Mercedes Benz than a Honda, we just need to help our customers know where we fall on the spectrum!

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