Do Traffic Exchanges Really Work?
This blog entry was posted on September 12, 2009.
What are traffic exchanges?
Site owners or webmasters join a traffic exchange network to bring more traffic to their website. Members must browse through other member websites to earn credits. These credits allow their sites to be viewed by other members. Most traffic exchanges require the viewer to stay on a website for a minimum time, typically 10 seconds to 60 seconds. Some require the use of a CAPTCHA to ensure member interaction.
What are some popular traffic exchanges?
- Trafficswarm.com
- Hitsboosterpro.com
- Traffic-Splash.com
- payitforwardtraffic.com
- lords-of-traffic.com
- warfaretraffic.com
Who uses these exchanges?
We want to understand this audience to see if they are your targeted audience. Most traffic exchanges are free to use. They are mostly used by Internet marketers who need to function on a low advertising budget. They trade their time surfing other sites in exchange for other site owners viewing their website.
We used data from quantcast.com to get more specifics. The typical user of traffic exchange websites are less affluent with a household income of $0-30K. They are used most often by middle aged or older age groups. Slightly more males use these sites than females.
This target group is highly motivated to promote and grow their online business using free or low cost methods. They will be open to sign-up for newsletters, e-books and even new business opportunities that will help them reach their financial goals. They are motivated to earn credits so their websites can receive traffic.
Do traffic exchanges work?
The biggest downfall of traffic exchange programs is the quality of traffic. Most visitors are just trying to build up their own credits and could care less about your site. Bounce rates are very high and visitors rarely stay more than the minimum required time.
These can be effective for email list building, but are not usually effective for direct sales of most products. If your targeted customer matches the demographics of the users of traffic exchanges, then it could be an effective traffic strategy.
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Filed under: Internet Marketing
This entry was posted on Saturday, September 12th, 2009 at 5:21 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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