Getting Web Visitors to Take Action
This blog entry was posted on March 7, 2009.
The objective for any website is to get your visitor to take action. You work hard to bring visitors to your website. But many leave if you don’t plan specific actions. This could be getting them to buy, get a quote, sign up, call or simply to go to the next page.
What action do you want them to take? Build this into your navigation and even the layout of the page. Each page should have its own call to action.
Without prompting, most people will put off buying or taking action. People need clear instructions on how to proceed. Using calls to action throughout the website helps convert prospects. Getting a visitor to take the action you want is called conversion.
Your website should guide readers thru your selling sequence. Each page should be designed with a clear action to be taken. This could be the next step in your sales process, requesting a quote, or placing a phone call. Avoid making the user think about their next step.
When someone arrives to your website, there needs to be a clear path to action. This needs to be visible on the home page and able to be seen in the first few seconds of arrival. Place your offer above the fold so that it is clearly visible. Eye tracking studies show that a request for action placed in the upper right quadrant of the page is most often seen and acted upon.
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Filed under: Internet Marketing
This entry was posted on Saturday, March 7th, 2009 at 7:43 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Hey Doug,
You are so right about selling sequence! I call it “streaming”! We wrote about this regarding Homepage Strategy at http://www.emarketingmatador.com/great-homepage-secrets.
There is also a Quadrant Digram how to organize content on the homepage and any page on the site.
Keep up the great articles.
Comment by Keith — March 7, 2009 @ 2:36 pm