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Getting Your Website Visitor to Take Action

Doug Williams @ 6:20 am

This blog entry was posted on January 6, 2009.

You work hard to bring visitors to your website. But many leave without taking any action. Getting a visitor to take the action you want is conversion. Conversion is much more than graphic design, decision paths and calls to action. How your message is presented is just as important.

  1. Call to action: This is the central purpose for your website. Examples are: buy now, call now, email now, get a quote now, subscribe now, apply now, act now, join now and donate now. These can be coupled with phrases that add urgency such as for a short time only: “get a free eBook when you register today”.
  2. Selling process: Your website should guide take visitors thru the selling sequence of Attention, Interest, Desire and Action. Each page should be designed with a clear action designed in. This could be the next step in your sales process, request a quote, buy now of call now. Avoid making the user think and decide their next step.
  3. Auto Responders: Creating a sequential campaign is a very effective way to reach and market to people who have already expressed interest in your products. People are more likely to purchase after being exposed to a product message multiple times. With auto responders your visitors actually request that you email information to them.
  4. Measure the results: Use your website statistics or analytics to watch visitor behavior. What page do they arrive on? What pages do they go to? What is your conversion rate? What pages do they exit on? Regularly go in and make changes until you are getting the results you want.

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  4. Building Visitor Traffic
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Filed under: Internet Marketing

This entry was posted on Tuesday, January 6th, 2009 at 6:20 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. I think a lot of websites lose focus on what a typical website should be – a funneled sales pitch process. You’re right – don’t let the user navigate your site all wily-nily; guide them through the process. Present them with the next logical step at the bottom of your content!

    Comment by Christian — January 6, 2009 @ 10:55 am

  2. Christian… you hit the nail on the head. The best navigation plan is to guide your visitor thru your sales funnel. The idea is to move them from visitor to interested prospect to buyer.

    Comment by Doug — January 6, 2009 @ 11:59 am

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