How to Market Your Chiropractic Practice on the Internet
This blog entry was posted on June 16, 2010.
Over the past 10 years chiropractors have had to dramatically change their marketing and advertising methods. Gone are the days where advertising in the yellow pages or in the local newspaper actually worked. The online yellow pages aren’t much better. Your prospective patients have moved online to the web and will search for you using Google..
What does this mean to your advertising strategies?
Website: This is the heart of your Internet marketing campaign. You need a professional looking site to instill confidence and trust. The design sould be polished and professional. Include an educational or learning center where they can learn about your methods and latest treatment options that are available.
Use video as much as possible to better engage your audience and create a connection with you as a provider. Have copies of new patient forms that they can print off and fill out at their leisure. Use a patient portal system that allow online booking of appointments.
Trust building: Your website should have a professional image. Include trust logos on your home page including BBB, ICA, ACA and any certifications and affiliations that you have. Create a good about us page. Use of video showing you or at least your voice helps build a connection even on your website. Including a blog helps build you up as an authority in your field.
Organic SEO: Top rankings on Google bring in more patients and establish you as the natural choice to go to. People naturally assume that the top ranked chiropractors are the best to get treatments from. How do people search for chiropractors? They typically search using a broad keyword phrase combined with a local city name. Get the help of an SEO specialist to help you. The top 5 ways people search for chiropractors in descending order:
- “city” + chiropractor
- chiropractor + “city”
- chiropractic + “city”
- “city” + chiropractic
- “city” + chiropractors
Local Directories: Always sign-up and optimize local search listings. For Google, this is the Google Maps listing at Google Places. Bing and Yahoo have similar free listings. There are many other directory listings; some free and some paid. These help bring in referral traffic.
Web 2.0 Marketing: Create a facebook page and set-up a YouTube channel. Look at setting up a Twitter account. If you blog, you can have your blog automatically feed to your Facebook page and send out a tweet on Twitter.
Advertising Budget: How much should you invest in advertising? A rule of thumb is that any medical practice (physician, dentist, chiropractor, etc.) should invest 10% of their revenue into advertising and marketing.
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Related posts:
- Using Craigslist to Market Your Business
- How to Market on the Web During a Recession
- March 2007 Internet Statistics and Trends
- Monitoring for Market Intelligence
Filed under: Internet Marketing
This entry was posted on Wednesday, June 16th, 2010 at 4:24 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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