How to Use a Blog for Your Online Press room
This blog entry was posted on February 13, 2010.
Adding a press room to your website is an important part of any PR campaign. This becomes the resource center for reporters. Your press room offers them everything they need to know about your company including background information, executive bios and contact information for the company PR contact.
By using a blog such as WordPress, you can create a press room that is easy to update and maintain. The RSS feed that is part your blog will broadcast your press releases to the Internet so your company news will be seen by many others giving your PR campaign even more exposure. A growing number of journalists and editors are reading blogs on a daily basis.
Press rooms are natural link magnets since many other blogs will notice your stories and link back to them as a resource reference in their blogging. The key is to make your stories truly newsworthy and insightful. Combine your pressroom blog entries with submitting online press releases. Here are 20 free and low cost press release services.
When setting up your WordPress blog template for your press room, the focus is on your news releases. These can be full blog entries. If you publish many press releases. you can customize your template to only list the date and title of each release. Set-up categories such as Industry news, company news, new products, etc. and file releases by category.
In addition create pages that are full of resources for reporters to gain background information on your company. These make it easier for the media to create stories about your company. Areas to include are:
- Bios of key company officers
- Downloadable file photos
- Company history
- Listings or copies of recent news stories.
- Fact sheets about your products, services, etc
- Frequently asked press questions.
- Recommended sources for industry information
- Contact info for company PR representative.
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Filed under: Blog Marketing,Internet Marketing
This entry was posted on Saturday, February 13th, 2010 at 5:39 am and is filed under Blog Marketing, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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