Importance of Trigger Words in Business Web Design
This blog entry was posted on June 18, 2008.
Use trigger words to attract visitors and then encourage action. Keywords are used in search engine optimization and bring visitors to your website, usually via search engines. Trigger words are the words or phrases that cause a visitor to click or take action. They motivate action and movement within the website.
In Internet marketing, there are certain trigger words that create curiosity and interest. Trigger words are the words and phrases that trigger a user into clicking or buying. Coupling trigger words with a “call to action” is especially important to create a website that converts well.
8 trigger words that work to create positive emotions and guide people into buying.
- Discovery: capture imagination and thrill with an amazing discovery.
- Free: Free is a powerful motivator to many.
- Guarantee: Make it risk free; a sure thing.
- Confidence: Comforts and encourages.
- Save: Save time, save money…
- New: Makes people curious; is it a breakthrough product?.
- Simple: Better than easy, but closely related.
- Proven: Take the risk out because it is tried and true.
5 trigger words that create a negative emotion.
- Pay: This is the opposite of free. Use get, take or gain.
- Cost: Focus on savings and benefits instead.
- Lose: Avoid phrases like “you can’t lose.” Consider using win, gain or profit.
- Fail: Only the negative is heard in “this can’t fail…”
- Hard: Say “it’s easy” not “It isn’t hard at all.”
Emotional trigger words can prompt visitors to take action, to click onto a link and to move to the next step. Well laid scent trails can guide visitors to find the information that they are seeking. Use context to reassure visitors are on right path by using breadcrumb navigation. An example of breadcrumb navigation in a jewelry website would be
home > jewelry > earrings
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- How Many Words in a Keyword Phrase?
- Business Web Design: 10 Marketing Tips
- 2 Rules of Business Web Design
- Business Web Design: Testimonials Add Credibility
- Web Design for SEO
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