Largest Tradeshow on Earth
Doug Williams @
5:36 am
This blog entry was posted on December 29, 2008.
The World Wide Web is like the largest trade show on earth. It is a marketplace that has 1.5 billion people attending worldwide. It has 188 million booths in the form of websites. This is 8 people for every booth (website). A place where every conceivable product and service is researched bought and sold.
Any person or business can set up a storefront in this huge tradeshow. For almost any business, there is almost instant access to consumers or other businesses. So with all this potential, what goes wrong?
- Can’t be found: They are located way in the back of the showroom well away from the main entrances. They didn’t plan to be close to the entrance which supplies most of the visitor traffic. These are the websites that failed to plan for search engine traffic with organic search engine optimization.
- Design over substance: At the trade show there will be booths that have are like a Hollywood extravaganza. They have all the glitz and glamour needed and they are the fun place to be. The only problem, the product message gets lost and people remember the hype but not the product or service.
- Messy and disorganized: These are the booths where everything is tossed into piles and departments are unlabeled. Aisles are cluttered boxes of product waiting to be put away. A visitor wants to immediately leave. These are the websites where navigation is clumsy, page layouts are cluttered.
- Homemade: These are the booths that look like they were built with leftover parts and held together with duct tape and bailing wire. They are functional, but look far from professional. Visitors leave running for fear that this what you will deliver to them.
- Left unattended: These are the booths that are left empty with no one in them. Perhaps they left for lunch, or they didn’t show up at all. These are the business website designs that lack interaction. Phone numbers are absent or hidden, there are no FAQ areas, no auto responders for instant answers, blog present with the ability to comment, no forum or surveys.
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Filed under: Internet Marketing
This entry was posted on Monday, December 29th, 2008 at 5:36 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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