Managing Your Website Sales Funnel
This blog entry was posted on January 18, 2009.
A business website should be designed with a specific goal in mind. There should be the final action that you want your visitor to take online. This could be to buy, to request more information or to request a quote.
The sales funnel is a metaphor. We can visualize the sales process which is wide at the top and narrow at the bottom. A large number of prospects will yield a much smaller number of sales. The website sales funnel describes the process your website visitors go through from the moment they arrive at the site until they fulfill your goal.
The sales funnel is a way to focus on your sales conversion as you make changes. Start by breaking your sales process down into steps or stages that each visitor who buys from you will pass thru. Increasing the flow at any step will increase your final sales numbers.
In the example above 8% of visitors who arrive at the website will end up buying. The number of people who buy can be increased in two ways.
- Increase the number of visitors who arrive to the website.
- Make improvements on your website and increase the percentage of people who buy
Website statistics packages such as Google Analytics allow you to set-up a sales funnel to track this data automatically. This way you can make changes to your website and watch the impact. This allows you to change and refine your website conversion rate over time.
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Related posts:
- Managing Your Digital Reputation
- How to Increase Sales during Recessionary Times
- Sales Copy: Long or Short?
Filed under: Internet Marketing,Website Design
This entry was posted on Sunday, January 18th, 2009 at 7:02 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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