Marketing Your Website: Design + Traffic
Doug Williams @
2:26 am
This blog entry was posted on April 20, 2007.
A successful web design gets results because of good marketing planning, good looking business web design and traffic building search engine optimization. Here are 3 basic elements of Internet marketing.
- Be Unique. Have a product or service that is in demand. It is always better to be unique and better than your competition. Look for niche markets that you can take advantage of. If you’re trying to sell something that lots of other people are trying to sell, you’re facing competition in two ways. It’s going to be a lot harder to get noticed on search engines, and the competition is going to eat away at the profits.
- Web Design. Create a site that sells. A website sells product by design. It presents the product / service, builds trust, and then closes the sale. This is a combination of design, organization and good marketing text. If people don’t trust you, they won’t buy from you. It doesn’t matter how many people you attract to your website if they get turned off by an unattractive presentation or a half-built website.
- Web Traffic. Draw a stream of potential buyers to your site. You can obtain first page rankings on search pages without using tricks. If you build highly optimized, search engine friendly web pages, you can score well on several different keywords or keyword phrases. This is called search engine optimization.
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