Mobile Web Marketing Will Be Huge!
This blog entry was posted on April 6, 2009.
Most companies today have a “regular” website, but the new frontier is the mobile web. The Mobile Web is not just a fad. This is the internet as viewed on your cell phone. You need to begin mobile marketing now if you want to stay ahead of your competition.
In the United States, 39% of mobile phones have Internet access (2008) for their cell phone according to a study by The Kelsey Group. This is expected to grow at 19% per year thru 2012. There is a tremendous variety of mobile phones today. They range from small screens (such as the RAZR) to the larger screen of the Smartphone such as the iPhone.
Smartphones are the new breed of cell phones that are a hybrid of a computer and cell phone. Smartphones such as the iPhone or Blackberry Storm currently make up less than 20% mobile phone market, but they account for over 80% of mobile searches.
Who are the power users on the mobile web? 20-29 year olds search the mobile Internet the most. Men today have a slightly higher usage then women. It is pretty even by income level.
So how should businesses market themselves on the Mobile Web?
SMS Marketing: This is text based marketing where consumers opt in similar to email marketing. Consumers give you permission to send them digital coupons and specials. This is highly effective for local businesses.
Mobile Websites: These are smaller and simpler than regular websites. They are primarily text or text with simple graphics designed to be viewed on a wide variety of phones. The content is highly focused to what the mobile visitor is searching for.
Mobile Applications: Design applications to sell to Smartphone users to create new capabilities for their phones. This can range from Facebook applications to keeping commercial driving logs. The iPhone has been a major focus so far with the other Smartphones not far behind.
We have only seen the beginning of the move to mobile. Pew Internet projects that by 2020 more Internet searches will occur from mobile devices than from traditional desktops.
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Related posts:
- Marketing your small business on the mobile Web
- Designing a Website for the Mobile Web
- How the Mobile Web is Different from the Normal Web
- Why a Local Business Needs a Mobile Website
- Mobile Web Pages Need to be Simple
Filed under: Internet Marketing,Mobile Web
This entry was posted on Monday, April 6th, 2009 at 5:56 am and is filed under Internet Marketing, Mobile Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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I couldn’t agree more. SMS marketing has infiltrated every industry and it’s just going to get bigger.
Comment by Keri Allred — November 23, 2009 @ 9:17 pm