New Year's Resolutions for Businesses in 2009
This blog entry was posted on December 25, 2008.
As the new year rolls around, so comes the heralded tradition of making New Year’s Resolutions…and in many cases, these desires and wishes end up being unfulfilled and abandoned by March. The idea and desire to use the new year to mark the beginning of a journey or goal is not a bad thing; it’s actually a very sensible idea. The problem lies in the actual resolutions being chosen…
Why are resolutions abandoned?
The easy answer is that whatever is picked is too hard, too lofty of a goal, or nearly unattainable.
A more detailed answer is that resolutions need to be more prudently defined. Instead of pledging to “lose 20 pounds,” instead make the resolution “substitute fruit for dessert every weekday” or “take the stairs instead of the elevator every Monday, Wednesday and Friday” for this particular example.
Credit to Kevin via Flickr
If your resolution/goal is to fly to the moon, focus on the small steps to ensure success rather than unspecified generalizations.
If your ultimate goal is to increase sales leads, set some realistic “resolutions” that actually focus on the process:
- Contact every customer weekly/bi-weekly – if happy with your services, by keeping your company on the tip of their tongue & fresh in their mind, you may find yourself flooded with referrals!
- Take some time every week to read some blogs related to your industry and comment on them. If compelling enough, these comments get read and followed by interested prospects.
- Add a call to action or lead generation form by using smart business website design.
- Social media can be a powerful tool – work on increasing your presence on LinkedIn, Facebook and write captivating articles for Squidoo.
2009 is the year of the Ox, which symbolizes prosperity through hard work and fortitude. With smart resolutions, you can set up 2009 to bring prosperity to your business!
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Filed under: Business Consulting,Internet Marketing
This entry was posted on Thursday, December 25th, 2008 at 6:07 am and is filed under Business Consulting, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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I like the way of thinking you brought up. The example about losing weight is totally the wrong way to set up a resolution.
I think, yeah, for any business, becoming more profitable is a great goal to set at the beginning of a new year. But simply saying that’s your “resolution” or business goal is dumb. How do you become more profitable? By showing more value to your current clients & perspective ones, by getting your name out there with networking and potential sponsorships and by creating a work environment that employees look forward to working at, not dreading.
Your first bullet is a dandy one. Contacting a client and just saying, “Hey, are there any specific business goals you want me to engage in for 2009?” is a great way to engage with your current client base as well as be on their minds (and budgets!) for the new year.
GREAT post!
Comment by Christian — December 26, 2008 @ 12:05 pm