People Just Don’t Search For My Type of Business Online?
This blog entry was posted on August 7, 2010.
I hear this from business owners who call in frustrated with their websites. This simply isn’t true. When their websites fail to generate sales, leads or even phone calls, they conclude (wrongly) that online lookers aren’t interested in what they are selling. I have not yet come across a business that their product or services could not be successfully marketed on the Internet.
An example is, Industrial Craters and Packers that once was skeptical about getting business from the web. They specialize in crating of high tech equipment and machinery in the Pacific Northwest. For many years they never received a single inquiry from their website.
After redesigning their website, refocusing their message and adding a quote request to their site, they now get 1-2 good quote requests every week.
There is a formula we apply to get sites to become high converting websites
- Targeting: We clearly state the value proposition (what they offer) and benefits on the home page. Home page messaging is the key to success. We make it clear the type of customers being sought. The message must be clear and understandable in first 2-3 seconds.
- Action: A clear action must be visible and compelling on the home page. We want the targeted best buyer to see and want to take some specific action such as sign-up, request a report or buy now. The “offer” must be valuable to the targeted best buyer.
- Traffic: Every website must be created with a specific traffic strategy. The site will be built differently for organic SEO or for PPC. PPC will require specially designed landing pages. Organic SEO will use keyword research crafted into an SEO page plan.
The key to having a website that generates leads or sales is to implement this simple 3 step strategy into your website design.
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- What is Your Website Saying About Your Business?
Filed under: Internet Marketing
This entry was posted on Saturday, August 7th, 2010 at 5:45 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Nice and helpful. thanks.
Comment by looogo — August 7, 2010 @ 5:55 am
Web Design, SEO, Blog Marketing and
Social Media Marketing is the best business strategy for persons…I hope everyone will use it…
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Business Phone
Comment by Business Phone — August 9, 2010 @ 5:15 am