Podcast Marketing
This blog entry was posted on October 5, 2007.
Podcast marketing is one of the newest marketing frontiers with its beginnings in 2004. It is newer than blog marketing. The term “podcast” was first used in a February 2004 article by Ben Hammersley who coined the term podcast to mean audio blogging or amateur internet radio.
Podcasting moved beyond audio blogging and it is now an audio or video that can be downloaded to a portable MP3 player, or viewed on a PC.
This is targeted digital broadcasting, where people choose to listen to your message. MP3 players are now being integrated into cell phones. 2007 forecasted sales for MP3 players are 120 million and 200 million for MP3 enabled cell phones.
Podcasting allows listeners to listen to what they want, when they want and where they want. Choices for topics are unlimited. It is ideal for listeners who want new, interesting and plentiful content to fill their MP3 players.
Now you can target a specific niche market with your message. Broadcasting to a small audience may not seem cost effective… but this small audience has chosen to listen to your message. Targeting the correct market with an interesting message can achieve a very high conversion rate of listeners to customers.
Use podcasting along with other Internet marketing strategies such as blogging and website marketing. Consider adding a podcast library to your website.
Designing a podcast
- Determine the marketing opportunity
- Identify the target audience.
- Develop a central message.
- Choose keyword phrases.
- Select your format (Interview, call-in, guest expert, etc.)
- Distribution plan (blog, network)
- Write your script in a conversational tone
- Write a written summary with keywords
- Produce and publish
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Filed under: Blog Marketing,Internet Marketing
This entry was posted on Friday, October 5th, 2007 at 4:40 am and is filed under Blog Marketing, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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