Positioning Your Website for Success
This blog entry was posted on August 27, 2010.
Positioning Your Website for Success
There is more to positioning than getting a top ranking on Google. Getting people to your website is only the start of creating a top producing website. In marketing, positioning is the process of creating the best image, identity and solution for your target market.
Website positioning to get maximum effectiveness takes three types of positioning.
- Position for a top ranking (SEO)
- Position to attract your best buyer
- Position as the best solution
Search: Anyone with a website wants to be in the “top ten” results. Being on page one of the search results will make the difference getting a flow of visitor traffic and being invisible on the web. The key is to select keyword phrases that are specifically tied to core products and services sold by the business.
Buyer: Don’t make the mistake of trying to sell to everybody or you will appeal to no one. Instead focus on your best buyer. Your best buyer is the most receptive prospect and is most likely to buy what you offer. What specifically are they expecting you to help them with?
Solution: Go after your best buyer. Address the specific needs of that customer and how you will solve a problem that will directly benefit them. Ask yourself, “How will what I offer make my customer’s life better?”
Online viewers can only focus on one thing at a time. If you present many options, then they won’t hear any of them. If you have a number of services, show them simply and graphically with a link to a focused page about that service.
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Filed under: Internet Marketing
This entry was posted on Friday, August 27th, 2010 at 4:09 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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