Spending A Little More Now Will Prevent Expensive Long-Term Headaches
This blog entry was posted on January 10, 2009.
In this economy, we’re all trying to save a buck. Whether we brew our own coffee more often instead of swinging by Starbucks before work, or buy those store-brand paper towels instead of ol’ dependable because it’s a little cheaper, we have all developed our own methods of saving money in the past few months.
One thing that you shouldn’t be looking into is cutting costs for the development and design of your website. Good business website design does cost money, and while saving some money up front by sacrificing features and making a website live in the short-term may sound like a good idea, the long-term effects can be disastrous.
What are some things that may hurt you?
- Sloppy/outdated code – Having a website built in tables or using code that is out of date can really hurt efforts to be found on search engines. With ugly code, the spiders used to crawl through websites can hit roadblocks, not read all the content you have, or choose to not even index your page.
- Lack of a lead generation form – While it does cost money to program this kind of functionality into your site, the power of quickly seeing and filling out a form can bring many more leads than asking your potential customer to click an email link and manually write a message. It’s a lot less work for the potential customer, which is never a bad thing!
- Website store – If it will take some extra money to customize a store on your site that will allow you to make the edits, pay the extra money! Further down the line, the cost of constantly adding/deleting/editing items, and your ultimate decision to make it customizable on your end will be more expensive than what it would have cost in the first place.
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Filed under: Business Consulting,Internet Marketing
This entry was posted on Saturday, January 10th, 2009 at 5:11 am and is filed under Business Consulting, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Yes. A website is a digital representation of your brand. You wouldn’t want a sloppy-looking billboard on I-5, would you? So why would you want sloppy copy and a website that doesn’t represent your brand well online?
Good point!
Comment by Christian — January 13, 2009 @ 1:03 pm