Start with your Content Strategy
This blog entry was posted on September 14, 2009.
Developing your content strategy is the foundation for any web marketing campaign. Content will connect you with your readers enabling you to interact and ultimately convert them into a follower or a customer. Content is what connects you with the search engines as they index and classify your messages.
All forms of media require a content strategy to reach your audience and communicate your message. The more diversified your campaign, the more important it is to develop a unified content strategy. Your marketing campaign should look at websites, blogging, social media, press releases, video postings, article marketing, email and traditional media. They all reach different audience niches and communicate in different ways.
Content should be developed for two audiences; search engines and visitors. The search engines help attract readers and are your best source of website traffic. Once the visitor arrives you need to keep them, engage them, provide value and guide them toward your goals.
What should your content strategy include?
- Messaging and Purpose: This not just what you are trying to communicate, it is your values, voice, tone and legal or regulatory concerns. What are your business requirements, branding, communication and conversion goals?
- Target Demographics: Break your target market into specific groups with specific needs. This will help you visualize how best to communicate and reach each niche separately. What topics and answers are being searched for by each group?
- Channel Distribution: Select the mix of content channels that will reach your audience(s). Each content channel will have a different purpose and will reach a different demographic. Websites are expected to sell and promote. Blogs and social media are meant to be informational and branding.
- Search Engines (SEO): Plan your keywords and linking strategies to promote your website or blog. Integrate video and images into your plan. Links from social media are especially powerful in driving organic rankings. Your organic SEO effort will be much more effective if you apply SEO across all media channels.
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Filed under: Internet Marketing
This entry was posted on Monday, September 14th, 2009 at 5:12 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.4 Comments
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“Your organic SEO effort will be much more effective if you apply SEO across all media channels.”
just a quick question, how do you apply seo through social media?
Regards
Comment by seo china — September 15, 2009 @ 12:01 am
What do you suggest for balancing img alts, bold words ,inbound link (url/text), and outbound links(url/text) keyword densities.
Comment by seo company missouri — September 15, 2009 @ 11:44 pm
Examples of using social media as an SEO tool.
1. Add a blog to your website and write original and compelling postings that others will ink to. These inbound links will improve link popularity.
2. Make it easy for others to socially bookmark or retweet your blog postings (drive traffic and get links). You will notice I use both the WP “sociable” plugin and the “share this” on the bottom of each posting.
Comment by Doug Williams — September 16, 2009 @ 4:24 am
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