The Easy Way to Write Web Content
This blog entry was posted on December 19, 2009.
Your website should answer your visitor’s questions and solve their most urgent problem or need. Writing web content is the most time consuming part of creating your website. There is an easier way. I call it the questions method for writing web content.
If you develop questions and then answer them, it makes writing web page content much easier. I don’t mean having your website look one continuous FAQ page. I mean weaving together your answers into an interesting story.
Purpose: Start with the reason you are creating your website. What is the purpose for your website? Are there specific products or services you want to promote? What action do you want visitors to take? This could be to buy, sign-up, request a quote, or call.
Problem: What is the problem your visitors are trying to solve? What questions do they need answered before they decide to buy? What is your best selling sequence? Use this to plan your site map and the order of your navigation.
Home Page: You will want to use your most important keywords on this page. What is your value proposition? Use this in your page headline. If I came to this site, what would I most want to know or find out? What advantages do you offer over your competition? How is what you offer better? How will what you offer benefit your customer? What makes your service convenient to use (faster, easier)?
About-us: This is the page that humanizes your business and is the second most read page on your website. What do your visitors want to know about you? What is your expertise and how does it address their problem? What is the history of your business? What caused you to start this business? What special certifications or affiliations do you have? How many employees, volunteers or students do you have?
Products or Services: This is where you get specific about your offering. You may want to create a separate page for each product or service. What problem or need do you solve? How will your product or service benefit them? What are the important features and specifications? What options are available? How does someone buy or obtain more information? Provide details, pictures and illustrations to explain your offering.
When writing, make your content scannable and concise. Brevity and clarity are important. Write as if you were answering someone’s questions on the phone. Use simple words and write with shorter sentences and shorter paragraphs.
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Filed under: Internet Marketing
This entry was posted on Saturday, December 19th, 2009 at 5:40 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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