The Evolving Internet and the Speed of Change
This blog entry was posted on July 18, 2009.
Dealing with change is one of those things that will either create fear or excitement in a person. It really depends on your outlook. We live in an age where technology affects every aspect of our lives. We live in the information age.
The information age started with computers becoming popular around 1980.
In late 1992 the Internet went public with just 50 websites. Today there are over 238 million known websites on the web. The Internet has become an important part of everyday life in just 17 years. We shop, research, communicate and socialize online.
A brand new culture has emerged through social media. Blogs, social networks, wikis, social bookmarking has created the social values of collaboration and participation, relationships and engagement. Technology combined with the human needs to interact has created today’s culture.
Consequences of online communication travel the world at the speed of light. Post the wrong photo or say the wrong thing and it is online for all to see forever. People who are fired for what they say in their blog have been “dooced.”
Unhappy with how you are treated by a company, your complaint or bad review will be easily found by other consumers. This has caused businesses to become very customer focused and resolve issues immediately or suffer a loss of reputation.
Internet usage is much higher in younger generations than the older baby boomers. As of 2008, 74.7% of the US population was online . While 95.7% of all college students will go online at least once a month. This has caused companies to shift and refocus their marketing to online methods to reach their customers.
How businesses advertise has quickly been moving from traditional media such as newspapers, printed magazines and broadcast TV to the new media. Yellow pages are moving from print to online versions. Newspapers have to redefine themselves more broadly as news and information providers or become as extinct as the buggy whip.
The normal human reaction to such rapid change is to be overwhelmed, stressed out, anxious and fearful. The best reaction is to embrace it and make it part of your life. This is the information age we live in.
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Filed under: Internet Marketing,Social Media Marketing
This entry was posted on Saturday, July 18th, 2009 at 6:16 am and is filed under Internet Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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